Luxury used to have its symbols. A Porsche. A Patek Philippe. A bottle of Château Margaux. But something interesting is happening. Luxury eyewear is quietly becoming one of them.

From Beaconsfield to Japan, CBTR founder Hayley Brunsden has been named the face of Nikon’s latest UK campaign, marking a global moment for independent eyecare.

If it’s good enough to capture the Earth from space, it’s good enough for your eyes. Discover how Nikon’s optical precision, trusted on NASA’s Artemis mission, shapes the way you see your everyday world.

DITA Epiluxury redefines eyewear, moving beyond fashion into the realm of collectible design. Crafted with precision, rarity, and intention, these are pieces to be owned, not simply worn.