From Beaconsfield to Japan: Hayley Brunsden Named Face of Nikon’s UK Campaign
- CBTR Opticians
- 3 days ago
- 2 min read
For a small independent practice in Beaconsfield Old Town, moments like this don’t come around often.
But then again, CBTR Opticians has never done things the typical way.
A global stage, rooted in something personal
In November, Hayley Brunsden, founder of CBTR Opticians, was flown to Japan for the global launch of Nikon Lenswear’s latest campaign: Moment Makers.
A campaign built around the people behind the lenses.
The opticians.
The ones shaping how others see the world.
Because for Nikon, vision isn’t just about correction.
It’s about experience.
“Our mission: to let you feel the world through sight.”
What “Moment Makers” really means
The campaign celebrates opticians who go beyond the expected.
Those who don’t just measure prescriptions, but genuinely change how people experience their lives through vision.
Hayley’s inclusion places her among a select group of practitioners recognised globally for:
Clinical precision
Personalised care
A commitment to doing things properly
Values that have quietly shaped CBTR since day one.
From Beaconsfield to Tokyo
The launch itself took place in Tokyo, bringing together Nikon’s global partners and “Moment Makers” from around the world.
A moment of recognition, but also alignment.
Because at its core, Nikon represents something very similar to CBTR:
Japanese precision
Craftsmanship
Attention to detail
And an obsession with getting things right
It’s the same philosophy that underpins every eye examination, every lens recommendation, every conversation in the practice.
Why Hayley?
For those who know CBTR, the answer is simple.
Hayley has always believed that eyecare should feel different.
More considered.
More personal.
More precise.
Not rushed. Not transactional.
That belief is reflected in everything from:
60-minute, unhurried appointments
Advanced diagnostic technology
To the way lenses are measured and tailored to each individual
Because the best outcomes don’t come from shortcuts.
They come from care.
More than a campaign
Being the face of Nikon’s UK campaign isn’t just a milestone.
It’s a reflection of what independent practice can be when it’s done properly.
A small, female-founded business in Beaconsfield, recognised on a global stage.
Not through scale.
But through standards.
Bringing it back to CBTR
While the campaign may be global, its impact is felt locally.
Every client who walks through the door benefits from the same approach that caught Nikon’s attention in the first place:
Precision.
Craftsmanship.
And a genuine desire to improve how people see and experience the world.
Because ultimately, that’s what this is all about.
Not lenses.
Not eyewear.
But the moments you see through them.
Final thought
From Beaconsfield to Japan, it’s a reminder that doing things properly still matters.
And that sometimes, the quietest approach can have the biggest impact.
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